Suspecting the book’s value as a resource in the future, I took extensive notes as I read through it - essentially creating an index of every substantive mention of online politics in the book, which I’ve reprinted below as a resource for y’all, along with a few links to relevant e.politics articles (the current edition of the book doesn’t include its own actual index, unfortunately).Ī couple of quick observations: first, the ‘net gets mentioned every three or four pages as you’ll see, demonstrating its absolute centrality to the Obama campaign (the index alone comes to roughly 2000 words!). In this extraordinary book, David Plouffe unfolds one of the most important political stories of our time, one whose lessons are not limited to politics, but reach to the greatest heights of what we dream about for our country and ourselves.Here at e.politics, we’re happy to read things so you don’t have to - though in this case you should, because David Plouffe’s The Audacity to Win is well written and one hell of a glimpse into the strategy, tactics and execution of a remarkably successful political operation. The Audacity to Win chronicles the arrival of a new moment in American life at the convergence of digital technology and grassroots organization, and the exciting possibilities revealed by a campaign that in many ways functioned as a $1 billion start-up with laser-like focus and discipline.
Moving from the deliberations about whether to run at all, through the epic primary battle with Hillary Clinton and the general election against John McCain, Plouffe showcases the high-wire gamesmanship that fascinated pundits and the drama and intrigue that captivated a nation. His is the ultimate insider’s tale, revealing both the strategies that delivered Obama to office and how the candidate and campaign handled moments of great challenge and opportunity. The Audacity to Win is his story of that groundbreaking achievement, taking readers inside the remarkable campaign that led to the election of the first African American president.įor two years Plouffe worked side by side with Obama, charting the course of the campaign. Watch David Plouffe discuss The Audacity to Win on "Meet the Press"ĭavid Plouffe not only led the effort that put Barack Obama in the White House, but he also changed the face of politics forever and reenergized the idea of democracy itself. Enter The Audacity to Win Book Club Discussion Contest
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